Cannabis 1.0
Prior to January 2020, sales of cannabis products were limited to only Dried Flower, Pre-Roll, Oil and Capsule categories.
Cannabis 2.0 (Now)
Following January 2020, sales of Beverages, Concentrates, Edibles, Topicals, and Vapor Pens started.
The new products offered great new opportunities for cannabis companies to reach new demographics.
Cannabis 3.0 (The Future)
With increasing sophistication in the marketplace, consumers will demand that more attention be paid to brands, quality, technology, data, formats, education, personalization and channels of communication for consumer information.
Branding
Store Access
Quality & Value
Technology
