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In the ever-evolving cannabis market, staying ahead of customer preferences is crucial for cannabis stores’ success. While maximizing profitability is naturally a priority, stocking products that resonate with your clientele is equally important. We already covered the best-selling cannabis products for last years. This article delves into the current trends and hottest product categories to help you make informed decisions about stocking your cannabis store in 2024.

Timeless Appeal: Flower Still Dominates, But Not Alone

Flower, the traditional bud form of cannabis, remains a dominant player, accounting for roughly 55% of total sales in mature markets according to industry reports. This enduring popularity, coupled with potentially high profit margins, makes flower a dependable choice for dispensary owners.

However, the cannabis landscape is far from static. New product categories are emerging and gaining traction, offering exciting opportunities to diversify your inventory and cater to evolving customer needs.  So, what are the rising stars that could boost your dispensary’s profitability in 2024?

Rising Stars: Diversification Takes Root

Popular and Profitable Cannabis Products:

  • Concentrates and Edibles: The popularity of concentrates (offering a more potent experience) and edibles (providing a discreet and measured dosage form) continues to surge. Concentrates come in various options, while edibles offer a wide variety of formats like gummies, chocolates, and baked goods. Industry analysts predict continued growth in these segments throughout the year, making them potentially profitable additions to your store.
  • Pre-Rolls: Convenience reigns supreme for many cannabis consumers, particularly newcomers. Pre-rolled joints offer a consistent, mess-free experience, making them a popular choice. Look for continued demand for pre-rolls in 2024, especially in multi-pack and infused varieties. These can be particularly profitable due to the ease of production and packaging.
  • Beverages: The “cannabis beverage revolution” is well underway.  These low-dose, precisely measured drinks offer a health-conscious alternative for consumers seeking a discreet and controlled experience. With growing consumer interest in wellness-oriented products, cannabis-infused beverages are poised for significant growth in 2024, potentially becoming a profitable addition to your inventory.
  • Sublingual Products: Sublingual strips and pouches are quickly gaining popularity. These discreet and fast-acting options offer a convenient and measured approach to cannabis consumption.  Expect to see continued momentum in this exciting new product category, with the potential for high profit margins due to their innovative format.

Beyond the Cannabis Product: Understanding Your Clientele

While these trends provide valuable insights, it’s important to remember that consumer preferences can vary based on several factors:

  • Medical vs. Recreational Use: Medical patients may prioritize specific cannabinoids (like CBD) for pain relief or other therapeutic effects, while recreational users might focus on THC content for intoxication.  Understanding your local patient base can help you stock products that cater to their specific needs.
  • Location: Popularity of certain products can vary by region.  Stay informed about local trends through industry publications and conduct surveys among your customer base to tailor your inventory accordingly. This can ensure you stock the most profitable products for your specific clientele.

Keeping Your Finger on the Pulse

The cannabis industry is dynamic, and consumer preferences are constantly evolving. By staying updated on market trends, conducting customer surveys, and adapting your inventory, you can ensure your dispensary thrives in the exciting and ever-changing world of cannabis retail.

Shabnam Ghorashi

Author Shabnam Ghorashi

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