Given the ever-growing expansion of the cannabis industry, keeping up with all unprecedented changes and rules can be challenging. Though it is the best time to market your business as the industry is continuously growing, it is most important to ensure that you are doing so without breaking any of the cannabis restrictions within your region to avoid any penalties.
As cannabis has become more socially accepted, putting your message out there may seem less challenging than before. Consequently, it is important to ensure that you have built a solid marketing foundation for your target audience. First and foremost, understanding your customer demographic and your most relevant platforms is key to ensuring that you are engaging the right consumers. For example, if Twitter is not the most popular social platform for your industry or your customer base, then there is no need to market your brand on this social media application. Overall, acknowledging which online platforms are best suited for your business is critical to guarantee that your marketing content is being used at maximal efficiency by reaching the right prospects and consumers.
Once your most influential social media channels have been established, next is providing the content. The first step is educating customers by building the credibility of your brand while delivering consistent and reliable information. In addition, ensuring that you have a solid foundation of information regarding your brand is key so that prospects have the tools they need when deciding whether they would like to convert to your business or not. It is crucial to implement informative materials that not only provide brand awareness but also offer information that customers in the cannabis market want to know about. Essentially, identifying the right content that resonates with prospects in your market is key.
Social Media Platforms
With the digital world expanding as quickly as the cannabis industry, social media platforms have become one of the most efficient ways to reach wider audiences for any business. Given the various restrictions placed upon this particular industry, the extent to which you can market your service is limited and ensuring that you are complying with the legal regulations for cannabis marketing can be challenging. However, with the right knowledge and tools, such online platforms can serve as quite the benefit for your Cannabis Retail Store. As mentioned, it’s essential to establish which platforms are best suited for your business to ensure that your brand is reaching the right target audience. Importantly, when using social media, it is critical to focus on educating consumers rather than promoting your products and services. This also helps ensure that you are staying within the legal guidelines for cannabis marketing while also providing customers and prospects with valuable information that could potentially convert them into loyal clients. Notably, it’s important to stay up to date with the guidelines to make sure you are in complete compliance with the regulations in your area. One simple breach can lead to penalties including license suspension, or on the other hand, any violation can result in your account being banned from that social platform.
Some regulations include:
- Not showing the consumption of cannabis
- Certain keywords used that may lead to getting banned
- No paid ads and campaigns
- No paid customer lists for e-mail marketing etc.
Another tool that can really help to cultivate your brand awareness is your website. Out of all your social media platforms, your website is going to be the main source of credible information that prospects and customers can access to learn and inquire about your business. TechPOS offers the TechPOS Shopping Cart which serves as a fully integrated website where customers can easily browse through your product menu at their convenience and also obtain more information about your business. In addition, our system is also compatible with other providers including Dutchie.
Essentially, once customers have been drawn to your website, this is where they are going to look for valuable information that will lead them to convert to your business. Such content can include blog posts, relevant articles, videos, customer reviews, and more.
TechPOS offers a loyalty member feature that will help boost customer retention but also allow you to launch soft marketing to consumers that have signed up to become a member. Based on the restrictions in your given area, the accumulation of loyalty points should be confirmed before implementing that incentive at your store. However, by offering customers the option to sign up, you will be able to offer some member-only discounts, promotions, and other incentives, provided that they filled out their contact information when signing up.
Overall, promoting your business can be challenging considering the ever-changing regulations of cannabis marketing. As long as you are keeping up with the current restrictions of what is acceptable and what will lead to penalties or account bans, then online marketing will serve you to your advantage.
Once you have familiarized yourself with the dos and don’ts of marketing in the cannabis industry, then you can utilize the integrated tools and features offered by TechPOS to help reach your target audience.