Click and Collect cannabis lets Canadian dispensary customers browse products online and pick up their order in store — skipping the line and the wait. Adopted widely during the COVID-19 lockdowns of 2020, this online ordering model has since become a permanent fixture in Canadian cannabis retail. Dispensaries across Ontario, British Columbia, Alberta, and beyond now offer Click and Collect as a standard sales channel — and many pair it with a smart printed cannabis menu for in-store shoppers.
Click and Collect fits naturally into an omnichannel cannabis retail strategy, giving customers a fast, flexible alternative to in-store browsing or delivery. The model carries lower overhead than delivery — no drivers, no vehicles, no fuel costs — making it one of the most cost-efficient ways to expand with cannabis e-commerce solutions for dispensaries.
The value Click and Collect delivers to both customers and dispensary operators is why TechPOS has built several Click and Collect integrations directly into its cannabis POS platform. The sections below outline the key business benefits of adding this sales channel to a dispensary’s retail mix.
What Is Click and Collect for Cannabis Retailers?
How BOPIS Works for Cannabis Dispensaries
Also called “buy online, pick up in store” (BOPIS), Click and Collect is a shopping method that combines online ordering with in-store pickup. Customers browse your online shop, add products to their cart, and select the option to pick up at their local storefront — a feature enabled by TechPOS dispensary integration partners.
Where Click and Collect Is Legal in Canada
Where is click and collect legal in Canada? Provincial regulators allow for Click & Collect across the board in Ontario, British Columbia, Alberta, Manitoba, Saskatchewan, and the Yukon. Provincially run stores are the only designed online order retailers in Quebec, Nova Scotia, Newfoundland, New Brunswick, and Prince Edward Island.
The Value Add of Click and Collect for Cannabis Retailers
Why Click and Collect Grows Dispensary Revenue
The number of shoppers buying online and collecting later may never outnumber those preferring in-store experiences. However, there is still a growing demographic of customers who prefer to order via Click & Collect — especially in places without delivery.
As a pillar within a broader omnichannel sales funnel, Click and Collect is an advantageous tactic for retailers and increases customer satisfaction, sales, and more. Here is why.
1. A Fast Shopping Solution Appreciated by Customers Everywhere
Why do consumers love to shop online and pick up later? Because everyone is tight on time. Just like ordering groceries for pickup, or calling ahead for takeaway dinner, ordering cannabis in advance shaves off time in everyone’s far-too-hectic weekday schedule.
A Bell and Howell survey found that 56 percent of consumers prefer Click and Collect because it offers a quick in-and-out experience, and another 22 percent value it for skipping the checkout line entirely.
2. Makes Age Verification Less Complicated
For regulated industries like cannabis and alcohol, the delivery model isn’t as simple as a pizza or grocery order. Dispensaries using a cannabis retail analytics platform can track age-verification compliance records alongside sales data for every transaction.
The BOPIS model ensures dispensaries remain accountable for age verification at every transaction. Customers confirm their age when creating an online profile, and budtenders verify age again at the pickup counter. This double-check process makes Click and Collect inherently compliant with cannabis age-gating requirements.
3. Customers Get First Access to New Product Launches
According to St. Albert Today, a news outlet in Alberta, an e-commerce sales channel gives cannabis shoppers early access to the latest product releases.
A Plantlife representative interviewed for the piece said, “I think also cannabis consumers like perusing products online and just peeking through and seeing what’s available. And I mean, everybody, cannabis consumers are really excited and curious about all the new stuff.”
Click and Collect, in combination with smart email marketing and social media promotion, could increase sales for new and high-demand products — especially when displayed on a cannabis digital signage system in-store.
When dispensaries promote a new edible or vape pen through an email campaign, customers can act immediately by reserving the item for pickup. This removes the risk of customers forgetting to check out a new product the next time they visit in store.
4. More Cost-Effective than Delivery Services
When legalized everywhere, cannabis delivery will likely form a large portion of sales. But this comes at a cost for both the customer and the retailer. Why? Someone will have to cover the costs of the delivery staff, vehicles, and fuel for every order made.
Online pickup orders are much more cost-effective for everyone because there is no delivery overhead. Customers save on delivery fees, and retailers save on labour and equipment costs. It’s a win-win.
Click and Collect Strengthens an Omnichannel Cannabis Sales Strategy
The more sales channels a dispensary offers, the more opportunities customers have to buy. Click and Collect offers cannabis consumers a fast, simple, and line-free way to buy. You also see lower overhead and save your staff’s valuable service counter time as a retailer.
Online shopping with pickup is a valuable component of a broader omnichannel sales strategy. It is especially valuable in areas where cannabis delivery is not possible — and pairing it with a Canadian cannabis POS built for dispensaries maximizes the benefit.
TechPOS Integrates Click and Collect into Your Dispensary
TechPOS simplifies the Click and Collect customer journey for both dispensary staff and shoppers. Thanks to an ever-expanding number of Click and Collect platform integrations, including Leafly, Woocommerce, Buddi, and Dutchie, TechPOS provides your customers with an omnichannel user experience by synchronizing your retail inventory to your website in real time.
TechPOS syncs dispensary inventory in real time across all connected e-commerce platforms, so customers always see accurate product availability before they place a Click and Collect order.
Want to learn more? Connect with us today for a live demo of TechPOS cannabis retail software.